Partner & Integrated Marketing

Marketing built for partners.

I'm Roberto Saravia — a B2B marketer running partner programs, co-branded campaigns, and field-driven events. At The Florida Bar, I manage 60+ strategic alliance partners generating $1.2M+ in annual program revenue, own a global calendar of partner-led demand activity across 10+ programs, and ship measurable, pipeline-attached work — often with AI tools in the loop.

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Open to partner marketing roles Tampa, FL · Remote-ready
Roberto Saravia
RS · 2026

Partners & brands I've worked with

8AM Agency Clio FedEx LexisNexis Avis Brightline Florida Lawyers Mutual UPS Lenovo Office Depot
$1.2M+

annual partner program revenue managed at The Florida Bar, across 60+ strategic alliance partners

  • 242 conference registrants — 203% above the 80-person target — at a first-ever program I built from zero in eight months.

  • 200+ co-branded campaigns reviewed, approved, and optimized, with UTM/QR attribution feeding directly into stakeholder dashboards.

  • 27% panel growth and revenue from a $300K baseline to $600K+ in a single year for the Lawyer Referral Service, at a 6% cold-lead conversion rate.

Featured case study

Built a statewide conference from zero to 242 registrants — 203% above target.

The Florida Bar Paralegal Conference didn't exist before 2026. I owned the program end-to-end: audience research, brand identity, speaker coordination, exhibitor packaging, and the eight-month campaign calendar. We hit the 80-person target six weeks after registration opened and sold out every sponsorship tier before year-end — earning a NABE/LexisNexis Community & Educational Outreach Award nomination.

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Cumulative registrations
+203% vs target
Aug '25
Mar '26
TARGET · 80 242 ↑

What I do, in practice.

Hands-on, execution-focused partner marketing across channel, alliance, and field — aligned to GTM priorities, with the operational backbone to back it up.

Partner programs
Own the global calendar of partner-led and partner-integrated demand campaigns across 10+ programs. Track deliverables across marketing ops, AP, brand, and procurement with SLA-tight ticket hygiene and clean cross-team handoffs.
Co-marketing
Approved and optimized 200+ co-branded partner emails, growing member benefits program revenue from $700K to $900K — an all-time high. Built a send-performance framework tracking unique opens, clicks, and volume to manage list fatigue and isolate content impact on conversion.
Events & field
End-to-end event ownership — audience research, speaker lineup, sponsorship packaging, on-site delivery. Partner-integrated activations where alliances plug directly into customer-facing moments. Budgets $7K–$50K.
Attribution
Standardized UTM tracking, QR attribution, and GA4 reporting. Translate activity into lead gen, pipeline, influence, and performance insights stakeholders actually act on.
Commercial strategy
Exec-assigned advertising inventory overhaul with CPM/RPM peer benchmarking. Sponsor-data-driven package restructuring built to reduce burnout risk and protect long-term partner health.
AI-powered ops
Active daily user of Claude, ChatGPT, Gemini, and Perplexity for campaign copy iteration, survey analysis, competitive research, and spec generation. I build AI into program workflows rather than treating it as a novelty.

Experience & background.

Marketing Manager
The Florida Bar
2023 — Present
  • Own the global partner program calendar — 10+ programs, 60+ strategic alliance partners from contract through co-marketing through renewal, generating $1.2M+ in annual revenue.
  • Reviewed and optimized 200+ co-branded partner emails; implemented co-marketing spend minimums to strengthen ROI accountability. Grew member benefits program revenue from $700K to $900K, an all-time high.
  • Launched the inaugural Florida Bar Paralegal Conference (2026) from zero: audience research, brand identity, speaker lineup, exhibitor packaging, 8-month campaign calendar. Result: 242 registrants, 203% above target.
  • Grew the Lawyer Referral Service panel by 27% and drove annual revenue from a $300K baseline to $600K+ in a single year, at a 6% cold-lead conversion rate across geo-targeted email and paid social.
  • Managed paid social in partnership with an outside agency — briefing strategy and audience targeting, approving creative, and directing budget reallocation across $60K in annual media spend.
  • Led exec-assigned advertising inventory overhaul: CPM/RPM benchmarking against peer associations, sponsor-data-driven package restructuring.
  • Standardized UTM tracking, QR attribution, and GA4 reporting across partner-led activity.
  • Nominated for the NABE/LexisNexis Community & Educational Outreach Award, 2026.
Featured result
203%
above target at the inaugural Paralegal Conference — 242 registrants vs. 80-person goal
Marketing Manager
PUFF-4-LESS Inc.
2020 — 2023
  • Sole marketing resource for a multi-location retail brand — built campaign and measurement infrastructure from scratch, managing $50K in annual ad spend and delivering a 23% YoY revenue increase.
  • Managed paid and organic acquisition campaigns across social and email channels.
  • Built and maintained CRM workflows supporting customer retention and repeat purchase programs.
  • Developed promotional strategies and seasonal campaign calendars.
CS Team Lead & Creator Operations
Freedom!
2014 — 2016
  • Led a customer success team across 4 continents and 5+ time zones in a globally-distributed operation.
  • Managed creator partnerships and operational workflows for a content platform.
  • Built strong async communication habits — clear Slack presence, concise documentation, strong follow-through on cross-functional dependencies.
B.S. Marketing + B.A. Economics
Florida State University
2020
Reporting & Analytics Certification
HubSpot Academy
Certified
Community Outreach Award Nomination
NABE / LexisNexis
2026

Let's work together.

I'm open to partner marketing roles at B2B SaaS companies, and available for project-based consulting engagements. Reach out directly — I respond fast.

Email RJSaravia@icloud.com
Phone (786) 222-2098
LinkedIn linkedin.com/in/rjse ↗